In this special episode, Gresham Harkless Jr. launches a new “Franchise CEO” segment within the IAMCEO podcast to chronicle his BlueStar Franchise startup, offering aspiring entrepreneurs a real‑time look at the challenges and decisions involved in building a business.
He now targets people who publicly ask franchising‑related questions on podcasts, social media, and newsletters, aiming for a handful of high‑quality conversations each week instead of a high volume of low‑quality leads.
To sustain this pipeline, he aggregates prospects from YouTube, his newsletter, Facebook groups, and other social channels into a single master list. While he feels “nine months behind schedule,” he believes the slower, relationship‑focused approach will reduce wasted effort and generate better long‑term opportunities.
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