In this special episode, Gresham dives into the practical challenges he’s facing, particularly around lead generation. After receiving a modest lead pack from his franchising organization, he realized that buying leads alone isn’t delivering the results he wants.
He’s now weighing two options: partnering with a low‑cost program that offers SEO‑optimized content and running minimal‑budget Facebook ads, or taking a DIY approach to create and execute the strategy himself using the resources and team he already has.
He feels torn between learning from an external expert and maintaining full control over the execution.
Finally, he outlines his strategic plan to consolidate traffic and leads across multiple domains. Because some of his sites already rank well, he proposes creating a sub‑domain on the strongest site, publishing SEO‑focused content there, and funneling the resulting leads back to his broker business under a broader “umbrella” brand.
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