In this episode, Gresham walks listeners through his current stage: day 281 of his franchise‑broker path, experimenting with low‑cost investments to test scalability, and applying the “Who Not How” principle.
He draws parallels between franchise brokering and affiliate marketing, noting that both rely on cultivating long‑term relationships that culminate in sizable purchases.
Looking ahead, Harkless plans to bolster his outreach through newsletters, community‑building initiatives, and possibly leveraging existing team members as the “who” to drive growth.
With 12‑week goal frameworks focused on revenue rather than rigid tactics, he remains hopeful and committed to iterating on his strategy while inviting feedback and collaboration from his audience.
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