In this episode of the Retail Collection podcast, Nick White, Partner in our Intellectual Property team, along with Olivia Gray, Senior Associate, hosted Aidan Tyers, joint Managing Director of itsu [grocery]. What originally began as a startup concept inspired by a trip to Japan quickly transformed the company into a popular high street brand, partly down to a strong emphasis on innovation amongst itsu’s senior leadership. The discussion looks at how the company manages global economic risk, the importance of an agile supply chain team, keeping up with trends, and the importance of developing a successful branding strategy to drive success in the retail sector.