What does it really take for women to break free from societal expectations and build businesses—and lives—that feel authentic and sustainable? Kassidy Owen, Founder & CEO of Kassidy Lynne Social Media Management, joins Jessica in a discussion that addresses various themes surrounding podcast production, business motivation, societal programming, and the evolving role of women in leadership. They emphasizes the importance of resilience in business, the impact of societal expectations on women, and the need for community support. The discussion also touches on the differences between social media platforms, the significance of understanding one's audience, and the balance between work and personal life. Kassidy shares insights on the creative process, client expectations, and the importance of intentional growth in business.
Inside This Conversation:
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Chapters
00:00 The Role of Podcast Production
05:59 Understanding Societal Programming
10:07 Client Expectations and Work Mindset
14:06 Intentional Interviewing and Community Building
17:45 Digital Nomadism and Routine
21:46 Tailoring Services to Client Needs
26:01 Authenticity in Social Media
29:05 Understanding Audience Engagement
33:00 Targeting the Right Audience
36:17 The Role of Women in Business
38:18 Balancing Work and Family Life
39:18 Intentional Growth in Business
41:27 The Impact of Women-Owned Businesses
42:55 Navigating Guilt in Work-Life Balance
44:09 The Importance of Community Support
45:45 The Labor Behind Success
47:45 Understanding Stress and Self-Care
49:43 Podcasting and Content Consumption
51:46 Therapeutic Insights on Media Consumption
52:16 Connecting with Cassidy Owen
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podcast production, business motivation, societal programming, feminine leadership, client expectations, self-doubt, community building, social media trends, digital nomadism, women in business
