Description

This week's episode is a solo show on the question we always ask guests on the show. How do you get your book into the hands of readers?

In this episode, you'll discover:

• Why getting your metadata right is the unglamorous but essential foundation of book discoverability, including categories, keywords and your blurb
• How to use social media and your existing community to build momentum, whether your book is freshly launched or already out in the world
• The power of promotion stacking and the book promotion sites that can give your launch sales a real boost
• How paid advertising on Amazon and Facebook works, and why Amazon is the best place to start if you're new to it
• Why podcasts, in-person events and PR are still some of the most effective ways to raise your profile as an author and get your book noticed

Resources and people mentioned

Join the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90

Publisher Rocket: https://publisherrocket.com/

Draft to Digital: https://draft2digital.com/

Barnes and Nobel: https://www.barnesandnoble.com/

David Gaughran: https://davidgaughran.com/best-promo-sites-books/

People Who Pivot by Helen ONeill: https://amzn.to/42qrkwT

Connect with Helen

Website: https://www.coachwrite.co.uk  

LinkedIn: https://www.linkedin.com/in/oneillhelen