In this episode of the Center of Excellence Sales Podcast, Oliver, Brad, and special guest Rachel Hirsbrunner, COE Manager, explore why urgency is one of the most powerful — and underused — tools in sales. Far from being pushy, urgency creates energy, action, and customer clarity. With tactical tips and real-world examples, this episode implores you to rethink how and when you follow up, present options, and drive decisions.
