In this episode, the team welcomes first-time guest (and mustache icon) Austin James, THE Sales Trainer with the Center of Excellence, to talk about one of the most misunderstood truths in sales: the most important step in the sales process is the one you're on.
Austin, Brad, Oliver, and Tim break down why rushing ruins results, and why slowing down and truly mastering the process helps you win trust, close more deals, and avoid chaotic conversations.
From bypass phrases to focus hacks to begging (yep, begging) for the next step, this episode is a must-listen for sales pros who want to actually be pros.
