Most people hear “asking for more” and think pressure. In reality, it’s clarity.
In this episode of the Center of Excellence Sales Podcast, the team breaks down why avoiding direct conversations creates more friction than asking for what’s needed upfront. Duff Porter, Brad Taylor, and Oliver Young discuss how down payment, trade value, and payment structure shape every deal, and why leading those conversations early produces better outcomes for both the customer and the business.
The episode reframes negotiation as a form of service. Asking for more down, setting realistic expectations, and explaining the math isn’t about winning. It’s about helping customers buy correctly, avoid future regret, and move forward with confidence.
When salespeople stop protecting comfort and start protecting clarity, deals close cleaner, trust improves, and everyone wins.
