Growing up in Peoria, Bryan Lockwood’s first job in the restaurant business was working with his mother at a diner. Fast forward to his first industry career position as a manager at Bonanza Steakhouse. He enjoyed the work and was promoted to a multi-unit franchise supervisor before becoming a franchise owner-operator in Jacksonville, Ill.
At 25, Lockwood sold the business and moved to Florida where, in 2003, he and his partners created the Tavistock restaurant development and management group.
Along with other investors, the group purchased 17 restaurants in the San Francisco Bay Area. Over the following two decades, Lockwood’s company purchased and turned around struggling restaurant concepts and acquired more than 100 restaurants of various brands. "I learned many lessons from this experience, says Lockwood, going on to say, “that included the importance of guests and why listening to them makes you smarter."
In this episode, he shares his tips on acquisition as well as the concept development process. “People creating a concept today should not fall in love with their own wishes but rather concentrate on the guest. They should build a team that specializes in areas you don't and finance with contingencies and sufficient working capital."
In 2023, Lockwood created his current restaurant company Artistry to acquire and turn around struggling restaurants and create new concepts. Artistry currently owns and operates award-winning restaurants Boca, The Chapman, Oak and Stone, Shrimp Basket, Hickory Tavern, and the Sandbar on Florida’s Amelia Island.
Lockwood sees today's challenges as more than combating operating costs and the growing competitive landscape. “I see the need to become the employer of choice and maintaining a people culture that begins with the worker-to-manager relationship and from manager to ownership."
He believes the best restaurants operate like a reverse mullet haircut. In other words, he explains, "put the party out front and run a tight business in the back.”
