In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.
We also discuss:
- Dacia is getting closer to launching her book and already thinking about the next one
- Why marketing is one of the least utilized tools for businesses
- Why marketing sometimes gets a bad rep
- The first iterations of social media platforms and how they’ve changed
- How Erik got pulled into creative design and Dacia into creative writing
- Why marketing is story-driven
- Some Val Kilmer talk
- How to deal with clients who see things differently
- How to not take things personally
- Doing good work is good for you
Want to dive deeper into B2B marketing? Check out some of our awesome free resources here:
https://www.themarketingblender.com
