In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton explore how to turn one marketing idea into many pieces of meaningful content. Regina Garay leads the conversation as the team breaks down why creating content one piece at a time is one of the biggest mistakes business owners make.
Together, they discuss how a single story, project, or client win can be repurposed into posts, emails, videos, and more — creating a ripple effect without doubling your workload. You’ll also hear practical guidance on how to keep repurposed content feeling fresh, not repetitive, and how to start spotting opportunities hiding in content you’ve already created.
During the conversation, Regina references Laura’s book 30 Second Success: Ditch the Pitch & Start Connecting! — a powerful reminder that clarity and connection make repurposing easier and more effective.
👉 Link to the book: https://www.amazon.com/30-Second-Success-Ditch-Connecting/dp/1734376406
Tune in for simple, strategic ideas to help you create more impact from the work you’re already doing.
