Description

Are you tired of sending out hundreds of cold outreach messages on LinkedIn only for most of them to get ignored?

If you’re like most creatives, even when you do get a response, these conversations aren’t leading to enough sales calls.

If this sounds familiar, then this episode is for you.

I’m going to share with you a step-by-step process for crafting a cold outreach message that will help you build your network and your business faster. There are 5 key elements that must be included in your communications when you reach out to a prospect. 

We’re also going to go over the 3 principles that you should keep in mind when doing any kind of cold outreach; principles that helped creatives like Kai Cheng win Bentley as a client through cold outreach.

Once you have this system in place, you’ll be able to tailor your messages in a way that builds rapport and trust, without taking up too much valuable time.

Covered in this episode: 

• The 3 often-missed principles you should keep in mind when building your cold outreach strategy.
• The 5 key elements that MUST be included in your cold outreach communications.
• How to reduce the ‘brain drain’ for your prospects and encourage them to reply.
• ‘Anchors’ that you can take from this episode and use directly in your outreach messages.
• The questions you should be asking to keep the conversation going and book more calls.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

The Creative Life - https://www.mattessam.co.uk
Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam