What does it really take to go viral — and what happens when you walk away from it all? In this full episode, Sam Zito breaks down the rise of Swag On The Beat, how they made relatable, viral comedy sketches, and the moment he knew it was time to chase a new dream: stand-up comedy. We get into:
How to create content people actually share
The behind-the-scenes of going viral
Why building a personal brand matters
Sam’s jump from sketch comedy to stand-up
The real lessons from success (and setbacks) If you’re a creator, comedian, or just love a good behind-the-scenes story — this one’s packed.
