Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with entrepreneur JP Revel to discuss the realities of building and scaling a business. JP shares how an unexpected layoff early in his career pushed him toward entrepreneurship and how that moment reshaped his perspective on job security and risk.
JP walks through his journey from IT professional to freelancer to founder of a software development company. Along the way he learned the hard truth that technical expertise does not automatically translate into business leadership. One of his biggest breakthroughs came from learning the concept of “delegate and elevate,” recognizing that founders often become the bottleneck in their own businesses.
The conversation explores the challenges founders face when transitioning from doing the work to leading a team. JP shares how reading The E-Myth helped him realize he needed to step away from writing code in order to truly grow his company.
JP also shares the story behind launching his second company, Major Major Marketing, which was inspired by his experience working with talent in the Philippines during the pandemic. What began as hiring virtual assistants evolved into a mission driven marketing agency focused on creating opportunities for Filipino professionals while reinvesting profits into local communities.
Heather and JP discuss how meaningful work, strong culture, and fair treatment of global teams can create both social impact and stronger business outcomes.
The episode also dives into practical insights around marketing ROI, founder mindset, and the importance of community for entrepreneurs. JP emphasizes that marketing success rarely happens overnight and typically requires sustained effort over a year to properly measure results.
Throughout the conversation, both Heather and JP stress the importance of surrounding yourself with experts, peer groups, and mentors who help you grow as a leader and avoid the isolation many founders experience.
Bio:
I've been doing this at Lelander since 2010. Prior to that, I spent over a decade as a solo freelancer mostly working with agencies. Then add another decade of working at top agencies across the country in technology. No wonder I'm mostly bald - I already pulled out my hair so you don't have to!
To connect with our guest, click on the links below:
https://www.linkedin.com/in/jprevel/
Connect with me:
https://www.linkedin.com/in/heather-parsons-cfo/
https://heatherparsons.com/links
Join the C-Suite Insiders Group: https://www.facebook.com/groups/csuiteinsiders
🎁Get your free checklist to Turn Your Business Success into Lasting Wealth https://info.thesummitcfo.com/investment-readiness-checklist
