Our Live from Summit series continues to Pamela Greenwalt, Chief Communications and Marketing Officer for SAG-AFTRA, the world’s largest union for actors, broadcast journalists and recording artists. Pamela directly oversees the union’s global brand, image and reputation, and guides a deep bench of marketing communications professionals.
Following her fireside chat at the PR & Comms Summit, she sat down with Just Following Up...Again to expand on how she managed the 2023 SAG-AFTRA TV/Theatrical/Streaming strike, which gained global support for the union and ultimately ended with more than $1 billion in new gains, as well as critical AI protections for members.
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For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/
The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/
Editing by Muffy Lavens
Theme song courtesy of Ben Kunkel/Professor Soup
