Should you watch your mouth?
Insider language could be the difference between attracting that new client and losing them to the competition. Yes, you are a brilliantly shining star in your area of expertise, however, your potential clients are not. Otherwise, why would they need to hire you?
This week in Episode 55 of the Feed U Podcast, I give the break down of your brain. (Look at me being all sciency and whatnot.) As well as, sharing with you why you should leave industry language at the door and the reasons their brains will walk away if you make it too complicated to work with you.
You may remember the commercial if you're old enough - but really your brain is running the show. If you missed Episode 53 I talk about the power your subconscious has over your everyday life - and let's just say you aren't as in control as you may think you are.
And, your brain really has two big jobs. First, to keep you alive and second, to conserve energy. Which is why, if you are using confusing insider language you are not only losing prospects but you are driving them to look elsewhere for answers. (Read: Running to your competitors.)
I definitely go into more detail in the episode, but here's the shortlist:
Tune in to get all the details and listen to the entire episode.
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