I'm reading chapter 1 of my book "Think Causal, Not Casual" called
"THE PARADIGM THAT HOLDS US BACK"
In 1998 I attended a McKinsey talent event where a case study misunderstanding highlighted the importance of data context, demonstrating that raw data alone is insufficient without proper interpretation. This chapter aims to address the prevalent misconception in marketing management that merely collecting vast amounts of data and relying on analysts for insights is enough, emphasizing instead the critical role of understanding the meaning behind the data for effective business decisions.
