I read the second chapter of my book "Think Causal, Not Casual" called "THE SHIFT - Why we need a better mouse trap in Marketing Decision Making"
This chapter highlights the inadequacy of traditional statistical modeling and correlation analysis in understanding causal relationships, emphasizing the limitations of hypothesis-based approaches and linear assumptions. It advocates for the use of Causal AI, which combines artificial intelligence with domain expertise to uncover true causal factors, providing more reliable and meaningful insights for business decisions.
