In this episode, I’m talking about what your brand really is — and what it isn’t.
Your brand is not a logo, a tagline, or a color scheme. It’s what people feel when you walk into the room and when you walk out.
I built EclipseDOT on that truth. Because real brands aren’t designed in boardrooms; they’re forged in the way you show up, serve others, and keep your word when it costs you something.
If you want people to trust your brand, start by living it. Every day.
