If you’re like me and navigating the college application process, you may have heard of today’s company, UStrive, but you also may not of heard of its founder and today’s guest, Michael Carter. In the event the latter fact is true, you’re in the right place. Carter’s career began as a freshman at WashU, where he recognized that many qualified high school students were not pursuing 4-year college educations simply because they did not have adequate guidance resources in high school to help them navigate post high school life. Creating a solution to this issue, Carter started (what was then known as) Strive for College, a platform that connects aspiring high school students with college mentors to help them navigate the admission and financial processes of college. After growing for several years as exclusively an in person mentoring program, Strive switched in 2013 to an online platform to reach more students. Today, the company has helped over nine million students across 200 countries and has expanded its offerings to a wider variety career development consultings.