Most executives assume stronger data controls, privacy processes, and governance frameworks slow a business down.
In practice, the opposite is often true.
In this conversation, I’m joined by Devan Brua, Founder & CEO of PrivacyWise, to explore why weak data practices quietly create friction across product, sales, and leadership teams — and how stronger data controls actually give organizations the confidence to move faster, not slower.
We discuss:
Why many companies lack true visibility into their data flows, data usage, and data ownership
How data privacy and data governance issues often surface late, after key product, sales, or partnership decisions are already made
The gap between believing you’re “fine on data” and the operational reality inside ad tech and digital media organizations
Why stronger data controls, privacy processes, and governance frameworks reduce hesitation and speed up business decision-making
How AI, scale, and automation amplify existing data governance weaknesses rather than creating entirely new risks
This isn’t a conversation about box-checking compliance or slowing innovation. It’s about building shared visibility, clearer decision-making, and operational confidence — so teams can move quickly without constantly second-guessing data risk.
If your business relies on data for growth, this conversation will likely challenge some assumptions.
I’m James Deaker — The Yield Doctor. I help digital media and ad tech companies diagnose the structural issues that quietly cap growth, and design systems that let teams operate faster with confidence.
Edge Tool:
https://privacywise.tech/edge/
Devan Brua:
