In this episode, Matt Nettleton interviews John McNulty, CEO and co-founder of Didgebridge, a Web 3.0 marketing technology company. They discuss the importance of data privacy and ROI in marketing, as well as the challenges faced by businesses in the digital marketing landscape. John shares his experience of starting Didgebridge in 2007 and the need for boardroom-level analytics in marketing campaigns. He emphasizes the significance of focusing on the client's problems and needs and the importance of building a strong team. John also advises aspiring entrepreneurs to gain experience before starting their own business.
Takeaways
- Web 3.0 is a concept that aims to address the privacy and data mining issues of Web 2.0. It focuses on providing the benefits of digital content without compromising user privacy.
- Didgebridge was founded in 2007 to deliver boardroom-level ROI analytics in marketing and advertising. The company aims to provide solutions that align with the client's needs and deliver measurable results.
- The marketing landscape has changed significantly in the past 20 years, with a shift towards digital marketing platforms like Google and Facebook. However, the metrics used by these platforms may not always correlate with actual results.
- Building a strong team and aligning them with the mission of the company is crucial for success. Collaboration with agencies and alliance partners can also be beneficial.
- As a business owner, it is important to adapt to the evolving needs of the market and be open to change. Having a clear vision and understanding of the client's problems and needs is essential.
- Gaining experience before starting a business is valuable, as it provides insights into the industry and helps in building a strong foundation for entrepreneurship.
Who is Didgebridge?
Didgebridge is a Web3.0, Data-PRIVACY & ROI-focused "MarCom" technology company. Our mission is to ensure that all of your digital communication data--- whether internal or external, remains PRIVATE to you and not mineable & retargetable by your competitors, or adversaries. We focus on categories where DATA-PRIVACY & Marketing ROI--- is of paramount importance.
FOR MORE INFO ON Didgebridge TEXT: dbvideo TO: 88512
