In this edition of the Tourism Chat Show, host Michelle provides a thorough overview of how to work with trade in the tourism industry. She offers essential tips and information including refreshing market understanding, handling trade partnerships, and maintaining administrative capabilities. She talks about the importance of marketing collateral, setting and adjusting pricing, collaboration with other institutions, and maintaining efficient booking systems. Also, Michelle emphasizes the importance of Qualmark for tourism operators planning to work on the international platform. Finally, she shares some pointers on how to maximize impact during trade shows and the relevance of follow-ups.
00:05 Introduction and Overview
00:21 Understanding Trade Readiness
01:06 Why Work with Trade?
03:30 Challenges and Benefits of Working with International Travel Trade
09:53 Understanding the Travel Distribution System
12:02 Working with Inbound Tour Operators
20:58 Understanding Commission Levels in Trade
23:25 Tips for Working with Trade
24:21 Improving Your Booking System
25:13 Working with Tour Operators
26:16 Credit and Payment Policies
27:50 Understanding Your Rates and Contracts
29:18 Pricing Requirements and Strategies
34:42 Maximizing Your Impact
36:52 Admin and Resources Required
38:05 Marketing Collateral and Trade Shows
42:13 Final Thoughts and Tips
Are you Trade Ready? Checklist - Scroll to the bottom of the page and fill out the form for an immediate email response with the document https://www.destinatenz.com/representation
Blog Post - How to work with trade - https://www.destinatenz.com/post/ask-destinate-working-with-travel-trade
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