In this episode of the Tourism Chat Show, host Michelle Caldwell interviews Natasha Hoffman, the digital marketing advisor for Zealandia in Wellington. Natasha shares her career journey, key social media strategies, and the viral success of Zealandia's creative content. Listeners will gain valuable tips on developing an authentic brand voice, staying on top of social media trends, and balancing organic and paid reach.
00:00 Welcome to the Tourism Chat Show
02:07 Upcoming Episode Announcement
03:50 Natasha Hoffman's Career Journey
07:20 Viral Social Media Success
10:16 Social Media Trends and Strategies
12:44 Tools and Tips for Social Media Management
26:14 LinkedIn and Personal Branding
30:47 Aspiring Digital Marketers
31:52 Conclusion and Farewell
Today's Guest:
Natasha Hoffman - https://www.linkedin.com/in/hoffmannatasha/
Zealandia - https://www.facebook.com/Zealandia
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