In the first TRENZ Unpacked episode for 2026, Michelle Caldwell is joined by industry stalwart Michel Adolphe, Chief Commercial Officer at Hind Management (home of the Sudima Hotel Group).
With more than two decades of TRENZ under his belt, Michel shares a refreshingly honest look at how the event has evolved - and why its core purpose hasn’t changed. From handwritten appointment requests and queueing at buyer booths, to today’s slick digital scheduling, Michel reflects on what’s different, what still matters, and why TRENZ remains a long-term game.
This episode goes beyond nostalgia. Michel offers practical, grounded advice for accommodation providers and operators at every stage - from first-time exhibitors to seasoned sellers - covering ROI expectations, trade-readiness, presentation tips, and the importance of doing your homework before you walk into a 15-minute appointment.
It’s also a timely snapshot of what’s happening in international markets right now, how distribution has shifted with the rise of OTAs, and why relationships with inbound operators and agents remain critical.
If you’re heading to TRENZ, thinking about it for the future, or just want a reality-check from someone who’s truly seen it all - this is a must-listen.
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Today's Guest
Michel Adolphe - https://www.linkedin.com/in/michel-adolphe-70967225/
More about TRENZ - www.trenz.co.nz
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