Episode Summary:
In this episode, we unpack one of the biggest shifts in digital marketing — the death of traditional social media as we knew it and the rise of interest media. If your Caribbean business is still chasing followers, relying on pretty posts, or running ads that don’t convert, this conversation is a wake-up call. We explore what’s changed, why the old playbook no longer works, and what you need to do to stay relevant and profitable in today’s attention economy.
Core Topics Covered:
The Death of Follower-Based Strategy
Why follower counts no longer guarantee reach or results — and what metrics actually matter in 2025.
The Rise of Interest Media
How algorithms now prioritize content based on user interests and what that means for your marketing approach.
How Caribbean Brands Must Evolve
The seven key shifts businesses in the region need to understand to survive and thrive on today’s platforms.
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