Description

In this episode, I’m talking to the co-founder of Peerr, Abdul Rahyead about the journey that led to the creation of Peerr, a platform that enables content creators to share what they know

We also discuss content creation as a career for doctors and why being a content creator can increase the surface area of the opportunities that will come your way and help you to get the roles that you really want

Listen in and hear great advice from Abdul on getting started in content creation and sharing your passion and knowledge

KEY TAKEAWAYS

• Medics don’t really know how their value is and don’t know what to charge for their work outside of their 9 to 5 job
• We could see the content creator market booming, people wanted the acknowledgement and the financial benefit
• There was a need for a platform for medics to create content where they could also earn money and Peerr has developed into a range of modalities for teaching
• Brands are happy to pay and sponsor influencers for content
• If you can combine and collect everyone’s content together and combine the reach brands are more interested
• It’s collectively putting out that content and getting that reach
• We see the future as the vast majority of professionals will be content creators on the side
• Peerr is a platform that brings everything together on one platform for professionals
• The most powerful things you can do to monetise content is to build distribution and an audience
• Identify the people who are consuming the content and then get in front of them

BEST MOMENTS

‘Brands are now more interested because that’s what they are paying for reach’

‘It’s creating an economy, an eco-system where the financial benefits are kicked back to the creators’

‘All doctors have to learn to be their own best self-marketers in the way that’s right for them’

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ABOUT THE HOST

Dr Abeyna Bubbers-Jones is a practising medical doctor and Founder of Medic Footprints: the global platform connecting doctors with diverse career opportunities beyond conventional medicine.

Her mission is to dramatically elevate health outcomes in the world by connecting 1 million doctors with diverse careers by 2030.

Continually exploring her own path off the medical treadmill, she has developed a wealth of expertise in specialist recruitment connecting industry & health tech companies with talented doctors, whilst supporting & coaching doctors in their own career development and wellbeing.

She is an award-winning entrepreneur, Consultant Occupational Health Physician, BBC Expert Voice, Public Speaker, Musician and not-so-good boulderer!

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