Dr Clare Allen, an award-winning CEO and leadership coach, and the creator of the Identity Anchoring methodology, shares here top 10 CEO Playbook Principles. After more than 30 years leading complex organisations through crisis, growth, and transformation, I’ve distilled the patterns I see in calm, high-performing CEOs who lead with both impact and integrity.
This CEO Playbook is a snapshot of the principles I teach women in senior leadership who are ready to move beyond burnout, imposter syndrome, and constant firefighting—and step into anchored, confident, future-focused leadership.
Use these principles as a guide, a mirror, and a reset whenever you feel yourself slipping back into old patterns.
