What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.
This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent viral TikTok moment proved about it, and the one question that changes how you think about what happens after the sale.
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