Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.
Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.
In this episode, we break down:
- Why do we always start with landing pages, not a full site rebuild?
- The fastest way to find what’s actually broken is to use the top landing pages.
- Why product pages on mobile are usually the real battleground
- The Busy Restaurant Test and why it decides whether people bounce in seconds
- How to reduce bounce rate and make it feel easy to buy
- Why pop-ups can wreck first impressions if you block the product
- How big brands choreograph the entire first visit on purpose
- The conversion rate and AOV tradeoff that unlocks scale
- Why Shopify gimmicks often lower conversion instead of raising it
- If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them.
Next episode: your ads are boring.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
