In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.
They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.
IN THIS EPISODE, YOU’LL LEARN:
What’s really going on with ghosting and slower booking timelines in 2025
Why generic marketing messages are costing you business
How to clearly communicate the specific problem you solve for your ideal clients
The myth of “doing more” to get better results—and what to focus on instead
What’s working now: strategies from real pros that are booking weddings
How the Book More Weddings Summit can help you uplevel your marketing and stand out!
ABOUT HEIDI THOMPSON:
Heidi is a marketing strategist and the founder of Evolve Your Wedding Business. She helps wedding pros book more of their dream clients without going crazy or working around the clock. She’s also the creator of the Wedding Business Collective and host of the Evolve Your Wedding Business Podcast. Through her annual Book More Weddings Summit, Heidi brings together 45+ wedding industry experts to share real, practical strategies to help pros grow thriving businesses.
GRAB YOUR FREE TICKET:
Join us for the Book More Weddings Summit — August 18–22, 2025!
www.eventcrush.com/summit to grab your free ticket
CONNECT WITH HEIDI:
Instagram: @evolveyourweddingbusiness
Website: evolveyourweddingbusiness.com
Podcast: Evolve Your Wedding Business
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