What does it take to launch a professional tennis tournament — from scratch?
In this episode of Event Explorer, host Daniel Roth sits down with Alex Demuth, Tournament Director of the Cranbrook Tennis Classic, an ATP Challenger Tour event hosted on the campus of Cranbrook Schools in Bloomfield Hills, Michigan.
Now entering its third year, the tournament draws international players — some of them Grand Slam veterans — and delivers world-class hospitality for athletes and fans alike. But it's not just about the tennis. Run by the nonprofit Tennis Forward, all proceeds support the Palmer Park Tennis Academy in Detroit, helping create new pathways for young athletes.
Alex shares how the event started, what makes it one of the top-rated Challenger tournaments in the world, how they attract global talent, and why hospitality, community, and vision matter just as much as the matches.
#tennis #events #sportsbusiness #atpchallenger #cranbrooktennis #eventexplorer #detroit #podcast
