Technology
is now intrinsically linked to our lives and daily activities. So has the term
‘event technology’ become too broad a term to accurately describe the services
available to event organisers?
Jamie Vaughan from Eventbase joined the
Talking Events podcast to discuss the topic and to look at how technology is
being deployed in cross-genre scenarios.
“The term ‘event tech’ is far too generic
in my mind. The tech that affects events now comes in a variety of shapes and
sizes, and at all touch points. It occurs at the point someone first finds out
about a particular event, right up to the point where you touch it at
registration. It also includes lighting, audio/visual, which is all relevant
but very, very broad. I think that maybe someone should take the responsibility
to re-categorise some of this into component parts!”
During the podcast, Jamie also highlighted
how the fundamental elements of certain technologies can be deployed across different
types of event, citing some of the shows that Eventbase has worked on.
“Events are all about communities coming
together, which means you’ve got a common interest. The trick is to ensure that
you are engaging those communities on the right level. So, for example, we do
the South by Southwest festival in Austin, Texas. At this event, there’s
obviously a lot of music content within the event app that we provide. At a
film, festival there will be trailers and movie content. At an innovation event,
it’s about networking. The point is, we align the content around the specifics
of the event. However, when you boil them all down there are actually
tremendous similarities between them all.”
We would like to extend our thanks to HeadBox.com and the Shangri-La Hotel at The
Shard, London for their help in obtaining the venue we used for recording this
series of podcasts.
