Description

In this episode, I talk about why you might be attracting low-level clients who constantly want more from you without actually paying you an extra dime. We dive deep into the basic foundations of a personal brand and why this might be the missing piece of your business, especially if you’re a solopreneur – an entrepreneur who works solo in your own business.  

Here is a summary of what you can expect in this episode:

• Do Business in Style: I share how your personal brand raises your value which means you’re able to raise your prices without anyone complaining about it. 
• Only Attract the Best Clients: I reveal how crafting a personal brand means you’re about to only attract clients who love what you do and actually want to work with you. 
• Get Closer to Your Clients: How your language may create an invisible barrier between you and your client when using “we” as a solopreneur, and what to do about it. 
• Show Up in Your Business: Learn how to be visible in your business and bring in immediate trust and credibility through your website and social media.

Key Takeaways: 

1. People are lucky that you’re an entrepreneur because you’re sharing your skills, talents, knowledge, and passions with the world.  

2. When you work on your personal brand, your confidence goes up.

3. With the right personal brand, you will no longer attract tire kickers who haggle you down and want more from you without paying you more. 

4. When you talk to everyone, you talk to no one because your messaging is very scattered.

5. You can have the best marketing but when your brand foundation is weak, it’ll eventually collapse.

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Stay tuned for some more Fairy BOSSmother wisdom! Laters, bosses!

BOOK YOUR FREE MINI BRAND SESSION: https://bossdiplomat.com/mini-brand-session/