In this episode, I talk how your brand needs to act as your invisible representative in your business that can clearly demonstrate why you’re the best at what you do and why you’re worth what you charge. If this is something missing in your business, then keep listening because I have a lot more golden nuggets to share to help you understand how your personal brand could be a gamechanging in your business.
Here is a summary of what you can expect in this episode:
Brand Marketing: I talk about how your brand should be lifting you up in your business so that you are seen by the right people who actually need what you have to offer.
Your Brand Talks: I reveal how your brand should clearly spell out your niche, expertise, craft, industry and more without you having to say a word.
Sharing Your Story: I discuss how sharing your story doesn’t mean telling everyone everything about you, it’s about opening the doors 1% to show a little glimpse of who you are and making that relevant to your business.
You are in Control: Learn how your brand can elevate your business especially when you remember why you started your business and the reasons NOT to go back to working for someone else.
Key Takeaways:
You do so much as an entrepreneur so let’s get your personal brand to do a lot of that talking for you.
You are the BOSS and that means you are in full control of your business - don’t let your brand be controlled by someone else’s perception.
You started your business because you want freedom, autonomy, creativity… whatever the reason, don’t forget why you started so you can push your business all the way through your brand.
When you talk to everyone, you talk to no one because your messaging is very scattered.
You can have the best marketing but when your brand foundation is weak, it’ll eventually collapse.
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Stay tuned for some more Fairy BOSSmother wisdom! Laters, bosses!
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