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Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations.

Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" Chris shared with us four steps that will help ease friction in your sales process:

• Perfect your client avatar.


• Sales isn't always about being put in the room with the right people.


• How to spot a prospect with a "bleeding neck".


• Get out there and start helping people.

There are some amazing resources available on the Varda Kreuz website:

• http://1stsalestraining.co.uk/

Chris also mentioned a number of books and resources which you should check out:

• Perry Marshall - "80/20 Marketing": https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/


• Daniel Priestley - "Oversubscribed": https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/


• Felix Dennis - "How to Get Rich": https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/


• Jim Rohn - "Disgust, Decision, Desire": https://www.youtube.com/watch?v=LtjyexJ4xqI

Looking for More Inspiration?

If you're keen to dive deeper into motivational or business-focused insights, there’s a wealth of great reading and viewing out there. For fresh perspectives and advice, consider exploring thought leadership on platforms like Quora, Medium, or Substack. If you prefer learning via video, YouTube hosts countless channels dedicated to business strategy, personal development, and entrepreneurial journeys, plenty to keep your momentum going.

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