Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#entrepreneur #Amazon #podcast #howto #women
Powerhouse women are driving big business in the Amazon FBA World and that’s why my guest on this inaugural episode of Fearless Sellers is the brilliant Izabella Ritz. Izabella joins me for a candid conversation about what it looks like to be a bold, unapologetically ambitious entrepreneur and mother of four.
She shares with us her fascinating journey from growing up in Russia (and experiencing deprivation) to building a new life in the United States, adapting (with huge success!) to multiple global cultures and selling styles.
Izabella makes it all seem effortless, but the truth is a LOT of effort has been required for this Amazon startup guru to meet the exacting standards she insists upon, starting with herself.
She outworks everyone but also keeps her core values front and center, protecting her family life with fierce time management skill. It’s a formula that obviously works, given that Izabella has been able to build incredibly successful startup ventures – again and again!
You’ll love meeting this fascinating personality, learning about how she navigates the Amazon seller community and what it feels like to try, fail and ultimately succeed wildly in building a rewarding life. Join us in celebrating a woman who is modeling success for her children, aspirational moms and would-be entrepreneurs everywhere!
Izabella Ritz:
https://www.instagram.com/armagency/
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KEY TAKEAWAYS:
- (00:55) Izabella sets the stage for her evolution from hungry child in the former Soviet Union to entrepreneurial upstart coaching and training sellers while still in her teens.
- (03:05) Coming to America: About culture shock, adapting and how Izabella googled her way to building immigrant dreams around very small children and very big ambitions!
- (07:00) Realizing entrepreneurial dreams means being ready to:
- Embrace responsibility and challenge.
- Navigate and sit with uncomfortable situations.
- Push ahead even when you’re past the point of exhaustion or discouragement.
- (08:00) The sources to which Izabella attributes her ambition?
- First-hand experience of what it is to feel hungry – literally and figuratively.
- A natural instinct for ferreting out and capitalizing market opportunities (starting as a grade school tutor who saw a niche and filled it).
- (12:56) About the 12 startup businesses Izabella has grown and sold in addition to establishing her long-term coaching program.
- (14:20) The Juggle: How Izabella has managed young children (soon to be four!) while managing businesses remotely by hiring support and taking charge of her time.
- (19:15) Izabella reflects on what it looks like to shape her children and accommodate their unique personalities
- (22:30) First Impressions and what people get wrong about Izabella:
- That she’s scary!
- Social media can come across as sharp, strict, harsh.
- Intimidating (in large part because of her worldliness and global experience).
- (25:49) Exacting Standards: Izabella requires a lot – but never any more of others than she demands from herself!
- (26:20) All About Amazon and how Izabella launched her successful businesses, starting in 2015 and advancing to the launch of Ritz Momentum in 2019.
- (27:40) Why firing employees who underperform or demonstrate a lack of commitment is a non-negotiable. Entrepreneurs can’t get the job done without a strong team!
- (28:50) Tackling challenges as a service provider in Amazon world:
- You have to learn the mentality! Adapting her native Russian- to a U.S./English-centric business structure, cultural norms and logistics.
- It’s critical to build trust within the community – and quickly!
- (33:00) How Izabella keeps on keeping on:
- Have a problem? Find a solution (think creatively!) that will keep you going – anything from acupuncture to an attitude adjustment.
- Embrace the chaos. At least it’s never boring!
- Restorative nights and weekends with kids/family are key.
- (35:20) In wrapping up, Izabella underscores the phenomenal power of women (even those short in stature) and the need to jump in fearlessly – and not waste time!
- (38:20) Parting Thought: Don’t be afraid to fail (as Izabella definitely has!). The more you fail, the better you’ll do the next time out!
QUOTABLE:
- “You can change businesses and switch. We fall in and out of love with all parts of life.” (Joie)
- “The entrepreneurial life is not just pleasure and freedom … With the freedom comes responsibility, so you have to accept the challenges.” (Izabella
- “You cannot take away from me the stuff that is important. If Mom’s happy, everybody’s happy.” (Izabella)
- “You can always compensate for anything you want (including children) so long as you manage your time.” (Izabella)
- “People are wired differently but you always need your sense of self as a woman.” (Joie)
- “I have to watch myself when I’m talking to people – especially my first impression – because I’m sometimes going too aggressive.” (Izabella)
- “Don’t be scared to fire people. If they are not profitable for your business, you have to fire them! It’s a burden to have people who are not valuable.” (Izabella)
- “I’m always for the strong team. If your team cares about the results, your company will grow.” (Izabella)
- “I have my nights and weekends with family and you cannot touch this. Business is for business hours.” (Izabella)
- “Success stories are extremely powerful and when you can identify with someone … just follow them and look at their examples because you can join the line of these strong women.” (Izabella)
- “Take action. Do not waste time. And if something isn’t working for you, get help to do it right or switch gears. It’s okay to fail.” (Joie)
ABOUT OUR GUEST:
Izabella is a serial entrepreneur and business coach whose passion is to give new opportunities to business owners and make sure their Amazon business will start smoothly and grow faster. She helps entrepreneurs create and scope a successful business online that specifically specializes in finding products that sell with high demand and low competition. Her services include: Product Research, Customization and Design as well as identifying business challenges and advanced strategies to reach objectives.
FOLLOW OUR GUEST:
WEBSITE | LINKEDIN
ABOUT YOUR HOST:
From finding your first product to sell on Amazon to developing your community and ultimately selling your brand, Joie helps people start and scale their own Amazon Business. Partnering with AMZ Insiders, the leading mentorship program, she helps new community members grow and scale their businesses. Previously Joie built and ran commercial design and marketing companies and as a coach brings those experiences to clients, along with insider tools, tips, resources and strategies proven to drive high-profile business success on the Amazon platform.
FOLLOW YOUR HOST:
WEBSITE | LINKEDIN | INSTAGRAM
#SellonAmazon #AmazonSellers #AmazonFBA
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
