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Let’s break it down:

1️⃣ Where is your ideal client NOW. Not where they want to be or even where you think they are? 

2️⃣ Where do they want to be? Not where you think they should be but where they want to be. .

3️⃣ What steps do they need to take inside your program to go from A to B to C…. How will you know they can move on to the next level? Understanding your program how your clients progress makes you 1 look professional, 2 organized and 3 you can speak about your program as the authority you are.

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