Explore the fast-paced world of video marketing and user generated content with Lucas Loeffler, exiting founder of QuickFrame. In this interview, Lucas talks about his early years as a party-planner and rule-bender, his rapid rise and fall in the world of football, and re-discovering his identity after losing the ability to play his favorite sport. Lucas talks about why he turned down a six-figure dream job out of college, what inspired him to become an entrepreneur, and how he discovered the concept for a multi-million dollar company while pranking people on Craigslist. This interview dives deep into the world of marketing, media management, and the often convoluted process of building and selling your business.
OUTLINE:
- (00:00) Intro
- (2:00) Early years and family influences
- (9:45) Being a rule breaker and playing football in school
- (14:11) Rediscovering my identity after losing the ability to play football
- (17:30) Turning down a six-figure offer out of college
- (20:31) Doing business development at Identified
- (25:54) “I don't want to work for you - I want to BE you.”
- (28:00) What is business development?
- (29:45) Deciding to go to Wharton for Business School
- (32:00) Founding QuickFrame with a Craigslist experiment
- (39:24) Starting a company with $50,000
- (44:10) Building a tech company team from scratch
- (47:00) Maintaining stamina for 6 years of hard work
- (50:10) Getting our first customer - Pepsi
- (54:00) Fundraising through scrappy means
- (58:15) Investors always choose the jockey over the horse
- (1:03:30) Pivoting from raising money to cutting my team
- (1:10:20) Balancing institutional and strategic interests
- (1:13:30) Getting acquired by Ryan Reynolds at Mountain Digital
- (1:18:05) When the wire dropped
- (1:22:40) Being an employee again
EPISODE LINKS:
PODCAST INFO:
- Podcast website: https://forwardobsessed.com/
- Apple Podcasts: https://podcasts.apple.com/us/podcast/forward-obsessed/id1615760781
- Spotify: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05
- YouTube Full Episodes: https://youtube.com/playlist?list=PL-ldUUGxQZ5b9WPqVXz_qlfXgK3hHPs4z
- YouTube Clips: https://youtube.com/playlist?list=PL-ldUUGxQZ5Yt0LiPml0y6pNUSrqHzWql
SUPPORT & CONNECT:
- Digital Surgeons Website: https://digitalsurgeons.com
- TikTok: https://www.tiktok.com/@digitalsurgeons
- Instagram: https://www.instagram.com/digitalsurgeons
- LinkedIn: https://www.linkedin.com/company/210497/
