Description

Ever considered turning your business into a franchise? Thought about buying or investing in an already existing franchise? You’ll need to know exactly what a franchise is before doing either of these things.

In this episode, Erin chats with Carmen Chavez de Hesse, owner of Echo Growth Strategies, about the three factors that make a franchise a franchise vs. a licensed business:

• National trademark registration
• Systems and support
• Ongoing fees in exchange for the trademark, systems, and support

Listen to get into the nitty-gritty details of franchising.

• Defining a franchise

• Licensing vs. franchising

• Mandated timeline for buying a franchise
• Questions to ask when doing due diligence on a brand
• Corporate locations vs. franchise locations

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