Deb Evans is the founder of Deb Evans Consulting, where she specializes in training franchise industry leaders in marketing, specifically focusing on ways they can use social media to grow their brands. She’s also the co-host of Social Geek Radio, a podcast that covers the latest trends in technology and digital marketing.
This week, Deb and Erin discuss the power of social media - what brands should be doing to promote themselves on social, and ways prospective franchisees can use social media to research potential opportunities.
* Introducing Deb Evans
* Reasons why businesses need a social media presence
* Ways franchise candidates can use social media throughout their research and buying processes
* How franchisees can use social media to improve their brand appeal
* Ways brands can engage with influencers and brand ambassadors
* Questions to ask about social media before buying a franchise
* Erin’s three questions
* Woops
* “You have to have social in your marketing strategy. You have to have it!”
* “There are elements of social that [everybody] can find in their comfort zone to implement that strategy.”
* “If you’re a franchisor looking for franchisees, they’re searching for opportunities on the internet, so you’ve got to be present.”
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