In this episode, Frank Gustafson discusses the challenges founders face when they become the bottleneck in their sales processes. He emphasizes the importance of stepping away from direct sales involvement to build a scalable sales engine. The conversation introduces the concept of fractional sales leadership as a solution, highlighting the need for a structured sales process that allows businesses to grow independently of the founder's direct involvement.
sales leadership, bottleneck, fractional sales leader, scalable growth, sales process design, founder-led sales, business growth, sales engine, accountability, sales strategy