In this episode, Frank Gustafson discusses the critical role of structured role play in sales training, emphasizing its importance for improving performance and preparing sales reps for real-world scenarios. He explores effective role play scenarios, the integration of AI in role play, and the necessity of fostering a culture that embraces practice and continuous improvement.sales, role play, AI, sales training, performance improvement, coaching, sales techniques, sales culture, sales leadership, practicesummary
