We bought this book to sell at our store – a big, sixty-five dollar David Bowie coffee table book. While I’m a fan of the artist, I’m not sure why we bought it, as it doesn’t fit with our plan or focus. An hour before opening on Small Business Saturday, I saw it lurking in the shadows at the very bottom of a bookcase – not exactly prime real estate for a $65 book.
Listen now as I detail how I elevated one thing and the three morals to the story.
