Solution providers across payments and fraud prevention are launching shows right now, and that is a good thing. More voices in this space means more people learning out loud. Jordan sits down with Brian Davis to talk about what it actually takes to keep one running.
This one is less about fraud and more about the machine behind the content: setting goals before you set a budget, getting marketing and the C suite aligned on what an episode is supposed to do, and what happens when a sponsor expects conversions from a campaign that was built for awareness. Brian brings the demand gen and community perspective. Jordan brings four years of running a show as a team of one.
They get into the guest pool question nobody plans for, where a fraud cast should plant its flag in the funnel, why the attribution argument tends to sort itself out, and how different production models all end up working for different goals. Jordan also walks through his gear stack and the specific choices that make a show look and sound the way he wants, including the piece of equipment most people skip.
If you run marketing at a vendor, host a show, appear on webinars, or are thinking about pointing a camera at yourself for the first time, there is something in here worth stealing.
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