Description

Episode 37: Join us in this episode of Freed Stories as host Nathan Rogers chats with Shahira Marei, our April 2024 Freed Fellow and founder of Dirty Cookie. Shahira shares her remarkable journey from an aerospace project manager to creating innovative and indulgent cookie shots that gained fame on Shark Tank. Discover how Shahira's engineering mindset and passion for entrepreneurship led to the birth of Dirty Cookie, a brand that delights with its unique and experiential dessert offerings.

3 Key Takeaways:

1. Embracing Change and Innovation: Shahira's transition from aerospace to entrepreneurship highlights the importance of adaptability and innovation. Her story underscores the value of creating unique products that stand out in the market.
2. Building a Business with Limited Resources: Shahira discusses the challenges of managing a growing business with limited resources. Her approach to creativity and problem-solving is a valuable lesson for entrepreneurs facing similar constraints.
3. Importance of Customer Experience: The delight and surprise of customers when experiencing Dirty Cookie's products have been a constant motivator for Shahira. This emphasis on customer experience is crucial for building a loyal customer base and brand reputation.

• Website:https://www.dirtycookie.com/ 
• Instagram:https://www.instagram.com/thedirtycookieoc
• LInkedIn:https://www.linkedin.com/in/shahira-marei-a609b319/ 

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