In this episode of The Future of Marketing, host Andres Figueira interviews Ryan Reese, Marketing Director at Mechanical One, a home repair and maintenance company serving Central Florida. Mechanical One launched their residential division in 2021 after establishing themselves in new construction, and Ryan was brought on to build their consumer-facing marketing from the ground up. In a hyper-competitive local services market where customer trust is paramount and competition is fierce, Ryan shares how they've differentiated through celebrity partnerships, hyper-local targeting, AI-powered customer data analysis, and an obsessive focus on customer experience that has generated over 2,500 five-star Google reviews.
