In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Advika Aggarwal, former Senior Director of Marketing & E-Commerce at Paravel. Paravel is a sustainable travel brand that revolutionized how DTC brands approach product ecosystems, email marketing, and influencer partnerships. Through her experience scaling Paravel from brand marketing to overseeing the full commercial operation, Advika shares tactical insights on transforming underutilized marketing channels, building authentic creator networks, and balancing data-driven decision making with brand storytelling. Her journey across Coach, Gap, and Paravel provided her with a unique perspective on how digitally-native brands can punch above their weight through strategic constraint and focused execution.
