In this episode of the Global Skills Podcast, I’m joined by Duane Baumgartner, Founder and CEO of City Ranked Media. Duane shares his journey from early sales roles to building a data-driven digital growth agency, and how that experience shaped his belief that strong human connection, measurable outcomes, and clear expectations are at the heart of sustainable business growth.
We explore how AI, automation, and real-time data are changing not just marketing, but the skills leaders need to future-proof their teams. Duane unpacks why human skills like communication, trust, and decision-making matter more than ever, how agile team structures unlock innovation, and what graduates and emerging professionals must understand about linking their skills directly to business value.
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